Website Analytics Setup: Measure the Journey, Not Everything
Create an analytics plan tied to customer decisions, consent and operational questions.
Create an analytics plan tied to customer decisions, consent and operational questions.
Begin with questions
Define what the team needs to learn: which offers attract qualified interest, where checkout fails or which content supports decisions.
Use a clear event vocabulary
Name events consistently and document properties, triggers and owners. Test events against real journeys before trusting dashboards.
Respect privacy and data quality
Collect proportionate information, implement consent where required and exclude internal or automated traffic when practical.
A practical next step
Turn the ideas in this guide into a short list of decisions, owners and evidence. Start with the customer or operational outcome, document the constraints and choose the smallest release that can prove useful value without compromising trust.